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Jeffrey M. Prottas
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Medical progress has increased the potential of organ transplantation to relieve the hardship of many restricted and sickly lives. Society has already committed itself-through law, technology, and demand-on the matter of kidney transplantation, but a shortage of donors persists. The altruism identified in and necessary for organ donation can be harnessed by new strategies of “marketing.”
Author(s): Jeffrey M. Prottas
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Volume 61, Issue 2 (pages 278–306) Published in 1983
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The Milbank Quarterly’s multidisciplinary approach and commitment to applying the best empirical research to practical policymaking offers in-depth assessments of the social, economic, historical, legal, and ethical dimensions of health and health care policy.