Reframing Alcohol Abuse as a Public Health Issue

How do you bring about a shift in thinking about alcohol as a public health issue? You reframe the conversation, says a new study by researchers from the University of Glasgow published in the June issue of The Milbank Quarterly. Entitled “Changing Policy Framing as a Deliberate Strategy for Public Health Advocacy: A Qualitative Policy Case Study of Minimum Unit Pricing of Alcohol,” the study focuses on the debate over minimum unit pricing of alcohol (MUP) in Scotland, the first country in the world to pass legislation introducing MUP for alcohol in an attempt to reduce that country’s consumption of and the associated harms of alcohol.