Can Social Media Help Public Health Officials Monitor Disease Outbreaks?

Recent disease outbreaks in the last decade such as severe acute respiratory syndrome coronavirus (SARs-CoV) in Asia and the pandemic H1N1/09 influenza virus worldwide have prompted infectious disease scientists to investigate new ways to improve public health surveillance, monitoring the incidence of infectious diseases to understand and minimize their impact. The exchange of health information on the Internet and social media is an obvious opportunity to gain insight into emerging disease events. Now, more than ever, use of electronic data, including new and popular initiatives such as Google Flu Trends, ProMed-mail and HealthMap, are being used to enhance public health preparedness. But how useful are they for public health practitioners who are trying to detect emerging diseases in their own regions?