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November 5, 2026
Kody H. Kinsley
Publication
Oct 26, 2026
Oct 5, 2026
Sep 21, 2026
This week, voters in 36 states elected a governor with a mandate to fix health care. Roughly three-quarters of Americans name premiums or out-of-pocket costs as the country’s most important health problem, and there is no partisan gap in that answer.
We have served as the chief state health and human services executives under Republican and Democratic governors, in states large and small, rural and urban. We have led through a pandemic, major coverage policy changes, and now federal shifts in support for state-run health programs. Building on our experience of how states can lead on affordable, high-quality, accessible health care, we offer the following ideas as a menu of options for improving health care to gubernatorial transition teams across the country.
Limiting patient bills. States have a number of tools to protect residents from large and surprise medical bills. This includes capping growth in deductibles and copays: Massachusetts in May 2025 limited increases in deductibles and cost-sharing to medical inflation. Some states have enacted truth in billing laws that require insurers and providers to provide itemized bills on request and good-faith estimates before scheduled care. California, New York, and Texas have surprise-billing protections that predate the federal No Surprises Act. Protection from medical debt include bans on reporting medical debt to credit bureaus (e.g., California, Colorado, New York), interest-free payment plans (e.g., Delaware and Maine), and enforceable charity-care standards (e.g., Illinois and Washington). North Carolina tied hospital participation in enhanced Medicaid payments to forgiving existing debt and screening patients for assistance, and every hospital in the state signed on. Florida restricted debt sales, credit reporting, and collection lawsuits.
Provider price alignment. States can improve commercial insurance affordability by implementing site-neutral payments, facility fee limits, reference-based pricing, and default out-of-network rates. Last year, Indiana enacted a law that charges hospitals a $10,000-per-day penalty if they fail to price their direct-to-employer health care contracts at or below 260% of Medicare rates, and puts their hospital non-profit status at risk if its commercial charges exceed the average. Oregon caps in-network hospital rates at 200% of Medicare rates in its state employee plan and saved $107.5M in the first 27 months; Montana’s approach saved $47.8M over three years, and Vermont applied reference-based caps to all hospitals and all payers.
Consolidation and ownership transparency. States are positioned to address a key driver of high prices: profit opportunities through consolidation that limits competition. Additionally, private equity has become both an owner and an increasingly common source of capital behind mergers and acquisitions. Potential state responses include transaction notice-and-review authority, premerger notification, ownership disclosure, corporate practice of medicine doctrines, and bans on anti-competitive contracting terms. Arkansas enacted the first law banning pharmacy benefit manager (PBM) ownership of pharmacies, though enforcement is paused in litigation. Oregon bars dual ownership between management services organizations and the practices they manage, with new arrangements complying by January 2026 and existing structures by January 2029.
Drug costs through group purchasing. To tackle high prescription drug prices, states can align and pool their purchasing, tax or create transparent pharmaceutical benefit managers, and limit high commercial insurance drug costs through 340B policy. Nevada created the Nevada Health Authority, consolidating Medicaid, the state marketplace, and the public employees’ benefit program into one agency explicitly to leverage the state’s purchasing power. California and Colorado adopted delinking the compensation of PBMs from prices or rebate; and Arkansas, Georgia, Kentucky, West Virginia, and Iowa moved to national average cost plus dispensing fee reimbursement rather than linking them to a percent of prices. Alaska created a public-private partnership to create universal access to vaccines.
State Health Plans. Governors can leverage their state health plans to test policy reforms or as part of multi-payer alignment to drive broader market reforms. Montana and Oregon established reference-based pricing specific to state employee plans. Tennessee, Maine, Kentucky, and other states have implemented right-to-shop policies in their state health plans, which rewards patients with shared savings and credit toward their deductible when they find a cheaper cash-pay price.
State public options. Three states now offer a public option on their marketplace. Washington launched in 2021 with 1% of marketplace enrollment and languished until the legislature required hospitals to contract with at least one public option plan; by 2025 it held 30% of the market and was the lowest-premium silver plan in 31 of 39 counties. Colorado’s public option, launched in 2023, now covers roughly half of Colorado’s marketplace enrollees and has met its premium targets, generating savings for four consecutive years. Nevada launched for 2026 with about 10,800 enrollees — under a third of projections — and a statutory requirement to cut premiums 15% against the benchmark silver plan over the next four years.
Program integrity. State budget savings can accrue from Medicaid program integrity efforts, both led by states and in partnership with the federal government. This includes provider enrollment screening, encounter data audits, and a detect-and-prevent posture rather than pay-and-chase. Recent initiatives include Ohio and South Carolina moving to immediately suspend payments to providers deemed “high risk” for waste, fraud, and abuse, and Louisiana conducting off-cycle reviews of all designated “high-risk” providers. Leveraging the Medicaid Fraud Control Unit, usually in the attorney general’s office, data-sharing, and referral partnerships with the HHS Office of Inspector General can improve program integrity.
Medicaid stewardship and revenue. Incoming governors can identify opportunities and reduce duplication by conducting a strategic review of how opioid settlement dollars, social media settlements, and federal health block grants are being allocated and work together. New funding options could also be adopted. For example, New Jersey enacted a policy in June 2026 raising $145M annually by charging employers with 50 or more workers on Medicaid between $325 and $725 per enrolled worker and dependents, California passed a law directing the state to present fair-share options next year, and Connecticut passed a similar approach. Other revenue options include limiting state, local, and property tax loopholes for profitable health care companies as well as taxing artificial intelligence, sports gambling, and prediction markets. On the spending side, savings may result from value-based purchasing — global budgets, shared-savings arrangements, and outcome-tied managed care contracts.
Medicaid administrative burden and technology. In Medicaid, pending federal approval, states can simplify and automate eligibility determination using artificial intelligence, secondary data sources, and rule simplification, then redeploy eligibility workers to functions requiring human judgment. Michigan offers a customer-centric model for determination simplification; Maine and Oregon for state-employee management of payments and care. Merit protection requirements and workforce resistance may be a constraint, and a Section 1115 waiver may be needed.
Private insurance simplification and transparency. States can tackle private insurance complexities that are barriers to care and drive excess administrative costs. While this generally includes setting standards and limits on prior authorization processes, one of the most geographically bipartisan levers available is “gold-carding.” Originating in Texas, gold-carding exempts providers with proven quality and efficiency from prior authorization, and is now law in at least 10 states. States have also tackled standardizing plan design and established all payers claims databases to further simplify, promote transparency, and reduce duplication.
Primary care investment. Beyond affordability and efficiency initiatives, Governors can lead on timely access to quality, critical care. Improving access to primary care, while it may involve raising reimbursement, could have long-run savings. Some states have set spending targets enforced through insurance regulation, paired with Medicaid rate floors. Rhode Island and Connecticut are among nearly 20 states that have primary care initiatives. New Mexico moved some primary care service rates to 150% of Medicare rates effective January 2025. Eight states — including Alaska, North Dakota, and Wyoming — now reimburse primary care at or above 100% of Medicare rates.
Behavioral health capacity. States like Wisconsin, South Carolina, Ohio, and others all made recent investments in mental health services, including crisis. And they continue to leverage opioid settlement funds to invest in prevention and recovery. Missouri implemented a universal screening program to identify maternal depression and related disorders. Nineteen states approved Section 1115 reentry waivers allowing Medicaid to pay for services in the 90 days before the release of incarcerated people, improving their connection to behavioral health care and reducing recidivism. Other states have adopted an integrated clinical, social and family model to help high-acuity children in child welfare, juvenile justice and intellectual and developmental disability systems who cycle between emergency departments, residential placements, and out-of-state facilities. And states continue to join the certified community behavioral health clinics (CCBHCs) demonstration to advance comprehensive, integrated care.
Right care, right place, right time. Governors face critical service gaps, especially for maternity and rural emergency care. A growing number of states now cover pregnancy-related doula services in Medicaid and are using Rural Health Transformation Program (RHTP) funds to support free-standing and mobile birthing centers in rural maternity-care deserts. States are deploying mobile clinics and making use of the Rural Emergency Hospital designation to meet access needs in rural communities.
Workforce pipeline. Many states are using RHTP funds to support the health care workforce. Maine, West Virginia, and Mississippi are creating high school certification programs. Several states have created new residency programs, are developing paraprofessional credentialing programs, such as peer support specialists and community health workers, and are investing in childcare and housing supports to make educational attainment for health care workers possible. Cross-state licensure compacts are becoming commonplace, increasingly justified by extreme weather events that move patients and clinicians across state lines. Another approach is modernizing scope of practice to allow clinicians to work at the top of their licenses. Leveraging trust, community health workers are key for many states to expand access to care in rural communities.
Emergency preparedness. Most state health emergency preparedness plans predate COVID-19, and many have not been revised for what that experience taught. Texas provides one model for acting on those lessons: after outdated public health data systems left local health officials struggling to keep pace with the tens of thousands of daily COVID test results, its Department of State Health Services began developing a new State Health Analytics & Reporting Platform (SHARP) in 2022 to improve the efficiency, reliability, and dissemination of health data. Incoming governors should build on this approach by ordering a review in the first year covering surge capacity, supply chains, data-sharing agreements with neighboring states, available waivers, and the licensure flexibilities that let clinicians move across state lines during a disaster.
Sarah Adelman, New Jersey 2021-2026
Eric Friedlander, Kentucky 2019-2025
Elizabeth Hertel, Michigan 2021-2026
Christopher Jones, North Dakota 2017-2023
Kody Kinsley, North Carolina 2022-2025
Jeanne Lambrew, Maine 2019-2024
Daniel Rusyniak, Indiana 2021-2025
Marylou Sudders, Massachusetts 2015-2023
Anne Zink, Alaska 2019-2024
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