The Fund supports networks of state health policy decision makers to help identify, inspire, and inform policy leaders.
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Networks of state officials, advocates, and others aiming to invest in and transform primary care.
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A leadership program for senior state government officials who are committed to improving population health.
The Fund focuses on creating an affordable health care system built on strong primary care and partnerships that improve health outcomes for all.
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Advancing policies that create a more prevention- and primary care-oriented health system.
Improving population health through policies that contain health care cost growth.
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The Milbank Memorial Fund is a private foundation that works to improve population health and health equity.
May 7, 2025
Blog Post
Stephanie B. Gold
Kyle Leggott
Sarah Hemeida
Lakshmi Karra
Apoorva Ram
Lauren S. Hughes
Jun 15, 2026
Mar 30, 2026
Feb 12, 2026
Back to The States of Health
People across the country are struggling to access primary care as practices face challenges in recruiting and retaining clinicians. These workforce shortages are driven by large and pervasive issues plaguing primary care, including historic underfunding relative to other specialties, a reliance on fee-for-service (FFS) payment, and increasing administrative burdens and demands. Payment reform is urgently needed to strengthen primary care.
State governments play a critical role in catalyzing primary care payment reform. They act as the payers, purchasers, or regulators for Medicaid, state employee health plans, and fully insured commercial plans in the individual and group markets. To inform state-level primary care payment policies, we reviewed recent policies advancing primary care payment reform in the commercial sector and conducted interviews with 50 stakeholders in five pioneering states: Arkansas, Colorado, Delaware, Rhode Island, and Washington. Our findings, which reveal lessons for states beginning this work, are detailed in a report and organized into a playbook for implementing the recommendations.
We find that successful state policies on primary care payment reform must (1) promote alternative payment models (APMs) that provide a meaningful amount of payment delivered through non-FFS mechanisms, including prospective payment; (2) increase investment in primary care; and (3) align payment approaches across payers within the commercial sector and across all sectors.
APMs that offer only a minimal amount of non-FFS payment do not enable care transformation (e.g., interprofessional team-based care, population health management). As such, policies that do not require APMs to provide meaningful amounts of non-FFS payment run the risk of leading to “APMs in name only.” The type of APM also dictates its impact. Some interviewees distinguished “advanced APMs” that include prospective payment from models that include bonuses or penalties based on total cost of care or quality performance in addition to FFS. If bonuses are earned, they are often received over 18 months after a performance period. These APMs without prospective payment have been more commonly implemented, but many believe the less predictable and delayed payments do not truly enable care transformation. States have options to incentivize more impactful APMs through regulation, including defining primary care APMs as relying on prospective payment for a defined set of services; setting a target for the proportion of overall primary care spending in prospective payments; or requiring plans to offer APMs with non-claims payments at least equivalent to Medicare primary care demonstration programs.
Without additional resources, primary care practices are not able to transform care delivery by implementing advanced care capacities like interprofessional team-based care (e.g., integrated behavioral health). Increased investment in primary care should be a prerequisite, or concurrent objective, to policies that incentivize adoption of APMs. Legislation can specify a primary care investment target across state-regulated commercial payers or require that a target be set in regulation.
Many stakeholders lamented the limited scope of primary care policies targeting the commercial sector under state jurisdiction, which may constitute only 10-15% of the overall health insurance market. Medicare, Medicaid, and self-insured employees all fall outside this scope, which limits their impact for any given primary care practice. If new APM investments or incentives only pertain to a small proportion of patients, the practice won’t be able to make significant changes. Worse yet, variation in incentives and requirements increases administrative burden. States should align primary care payment reform policy for all payers under state jurisdiction, inclusive of state-regulated commercial plans, Medicaid, and state employee health plans. To the greatest extent possible, self-funded employers should be involved as well.
These steps span initial coalition building, voluntary efforts, legislation, regulation, and implementation. Further details can be found in the policy playbook.
Primary care payment reform, including through APMs, is a critical piece of the solution to better support primary care and address workforce shortages. State legislators, regulators, and other primary care champions should take action to advance payment reform and can follow these steps to optimize their approach.
This project was conducted by the Farley Health Policy Center with support from Arnold Ventures.